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How Do You Become a Digital Marketing Expert?
The Honest Answer I Gave a Recent Grad Not long ago, during one of my volunteer sessions helping students and recent grads plan their careers, a young graduate raised her hand and asked me: “How do you become a digital marketing expert?” She didn’t ask, “Which certificate should I buy?” or “What’s the fastest way to learn Google Ads?” She really meant: How do I get good enough that real companies trust me with real budgets, people, and results? I’ve spent more than two decade
Shay Zaidenberg
Dec 1, 20258 min read


Search Impressions Don’t Count – The Google Organic Bot Dance Revealed
Google n=100 query removal analysis and the impact on organic search results
Shay Zaidenberg
Nov 11, 20253 min read


Custom GPT Framework: Step-by-Step Guide to Building Your First Company AI
Custom GPT Step By Step Framework. Stream your business workflow and increase accuracy, consistency and internal operation by building a custom GPT.
Follow a simple process and build it on your own or contact us for a quick custom GPT built for one business - yours.
Shay Zaidenberg
Sep 4, 20253 min read


GPT KISS - Structured and Specific Prompts
KISS GPT - Structured & Specific Why ChatGPT Can Lose Its Edge & How Your Prompt Can Fix It Ever notice how your ChatGPT responses start out strong but become less helpful over time? It’s not your imagination. As the conversation grows, certain limitations in how these models work start to show. This article breaks down what’s happening behind the scenes, and more importantly, what you can do to keep your chats sharp and productive. How Does Your Prompt Being Processed? Chat
Shay Zaidenberg
Aug 19, 20252 min read


Your Organic Traffic Is Dropping — You Need to Focus on GEO
Generative Engine Optimization and how to rank for AI searches
Shay Zaidenberg
Jul 2, 20253 min read


Why Answer Engine Optimization (AEO) Is the Future of Search – And How You Can Win It
Learn about AEO, useful tips on optimizing for voice searches with answers
Shay Zaidenberg
Jun 27, 20254 min read


Google Marketing Live May 2025 Recap - AI Marketing & Search
Our Take on Google Marketing Live
Shay Zaidenberg
May 21, 20253 min read
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