Industry: Automotive / Google Search
Service Provided: Website & Funnel Management, Messaging Development, inbound calls, Tagging & Tracking, service category focus
Background
Dr. Brakes has been in the car repair business since 1994. They are one of the most trustworthy auto repair shops in South Florida. In order to optimize labor cost , DoctorBrakes.com hired AdsAngler to drive inbound leads for their services
The Challenge
​Not every auto repair call is equally profitable. While general ads could bring lots of calls, many were for low-margin services. The challenge was to focus ad spend only on services that would cover advertising costs and labor — while still leaving room for profit.
The Strategy & Execution
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Focused campaigns on specific type of jobs
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Target specific cities and zip-codes
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Negative keywords to block irrelevant searches (like “DIY”, "jobs" or “cheap parts”)
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Click-to-call ads so customers could call directly from mobile
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Brand searches dominance at a minimal cost
Key Media Tactics:
✅ Campaign creation focused on selected services to benchmark cost per lead
✅ messaging optimization
✅ extended negative keyword list
✅ ad assets development - call out, site links, images, structure snippets
✅ bidding strategies - mobile bids, capped bids, shared budget
✅ on-going optimization
✅ click-to-call ads​
Testing & Optimization Framework
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message testing by service category
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client feedback loop to identify contextual optimization
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Iterative improvements based on real-time data insights.
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Brand campaign
Tools & Platforms Used
✅ Media Channels: google Ads
✅ Analytics & Tagging: Google Analytics, Google Tag Manager, Google Ads conversion pixel
✅ Reporting: looker studio
Results & Impact
🚀 50% increase in inbound calls per week from profitable services
🎯 35% of calls turned into paying customers.
📊 Stable monthly ad spend, with quality inbound call for higher margin services.
Key Takeaways & Learnings
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Any ad budgets can bring profitable new customers.
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Better targeting = fewer wasted calls, more paying jobs.
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The right ad message attracts the right kind of customer.
Client Testimonial
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"I have been working with AdsAngler team for over 2 years and I am very pleased with the results so far, the team at AdsAngler is attentive to our requests and provides professional budget and campaign management, the investment in Google Search Ads brings the right return with AdsAngler expertise" Yossi C, Owner
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