Case Study 

Opus Virtual Offices provides business addresses, receptionist services, and mail management in over 650 locations across the U.S. and Canada. The company leverages both paid and organic media to drive subscriptions to its virtual office services.

Opus Virtual Offices faced several key challenges in optimizing its marketing strategy:

• Determining the Right Customer Acquisition Cost (CAC) – The company needed to establish an accurate CAC to optimize media investments.

• Media Spend Optimization – Efficient allocation of budget across various paid media channels.

• Attribution & User Journey Analysis – Gaining visibility into the user journey from initial interaction to conversion.

• Low Conversion Rates & Tracking Issues – Incomplete attribution models resulted in inefficient spend allocation.

We executed a data-driven approach focused on tracking, funnel optimization, and media expansion:

Tracking & Attribution Improvements

• Implemented advanced UTM tracking across paid, email, and organic channels to enhance attribution accuracy.

• Developed multi-touch attribution models, analyzing the purchase journey and presenting key insights to management.

• Refined CAC modeling, identifying opportunities to optimize acquisition costs and expand budgets profitably.

Conversion Rate Optimization (CRO) & Landing Pages

• Optimized the mobile experience by designing and testing multiple mobile-first landing pages.

• A/B tested CTAs, messaging, and page layouts to maximize conversion rates and reduce drop-offs.

Paid Media Expansion & Optimization

• Launched & optimized ad campaigns across Google Ads, Microsoft Ads, and Meta to expand acquisition channels.

• Implemented new paid media strategies to enhance engagement, drive subscriptions, and increase efficiency.

✅ Paid Media – Ran high-resolution product and lifestyle ad campaigns on Meta Ads with a CTA to visit the store for a $200 discount coupon.
✅ Multi-Touch Retargeting – Deployed an audience engagement funnel:

Brand Awareness → Product Showcase → Website Engagement → Lead Generation → Store Visits.

✅ Organic Social Content – Collaborated with the social media team to align paid promotions with organic efforts to increase store visits.

✅ Conversion Rate Optimization (CRO) – Conducted analysis and implemented changes to reduce drop-off rates on key site pages.

✅ Search Engine Optimization (SEO) – Conducted keyword research, link-building, on-page optimization, and PR to increase organic traffic.

• A/B & Multivariate Testing (MVT) for ads, landing pages, and funnels.

• Analytics & BI Implementation to refine customer journey tracking and insights.

• Tracking and utlizing GA4 attribution modeling 

✅ Media Channels: Meta Ads, Google Search / Display / Shopping, Microsft ads
✅ SEO & Research: Google Search Console, SEMrush
✅ Analytics & Tagging: Google Analytics, Google Tag Manager

✅ BI and Multitouch analysis

🚀 Improved Management Insights – Delivered key findings on the multi-touch customer journey, improving sales attribution and media investment efficiency.
🎯 50% Growth in Paid Media Sales – Successfully launched new campaign tactics across multiple channels, driving significant revenue growth.
📊 Data-Driven Budget Expansion – Produced in-depth ROAS insights, leading to a tiered acquisition strategy that allowed for a higher CAC and increased total media investmen

🔹 Subscription Services Require Higher CAC – A higher initial investment in customer acquisition is justified when aiming for long-term revenue growth.
🔹 Mobile Conversions Outperform Desktop with Proper UX/UI – Optimizing mobile experiences significantly improved conversion rates, making it a high-priority channel.
🔹 Analyzing & Adjusting CAC Over Time Drives Scale – Continuous CAC monitoring and media strategy adjustments enabled sustainable growth and greater marketing scalability.